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          Tour de Lead Graffiti 2015
S T A G E   2 :
          Utrecht > Zélande | 166 km

the project | preliminary | clamshell | title page | descriptions | colophon | postcards | composite

Stage 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Rest | 10 | 11 | 12 | 13 | 14 | 15 | 16 | Rest | 17 | 18 | 19 | 20 | 21

2011 edition | 2012 edition | 2013 edition | 2014 edition

2011 - 2015 posters grouped by topic

Available as an individual print
or in our clamshell box edition

In words :
  "Do the math!"

. . .

Start time today : 5:15am

Completed : 10:40pm

Time today : 17 hours : 25 minutes

Time to date : 34 hours : 53 minutes

Runs today: 4 - (blue - Martin and upside down arrows trying to indicate a bit that they were riding at less than 0, as in ZERO, altitude across the Netherlands when they finished; Cavendish & Cancellara; Sagan & Greipel; and team name in the same colors as Martin, but as a separate run).

Runs to date : 8

Click image to advance

Click for double-sized image

The day's story

Today, I felt like I understood Tour de France cycling strategy more than Mark Cavendish.

To start, Jill and I love Fabian Cancellara. He won the prologue when we were standing along the streets of Liége, Belgium, at the start of the 2004 Tour de France. He was some kind of Greek (read Swiss) god to us. He also has great hair.

The Tour this year has reinstated a rule that reinstated time bonuses. The rule is that the first 3 places at the end of the stage get "time off" of their overall times. Finishing 1st is worth 10 seconds, 2nd is 6, and 3rd is 4.

The top 3 places after stage one stood at

          Rohan Dennis at 14'56"
          Tony Martin + 00'05"
          Fabian Cancellara + 00'06"

Remember that all of the riders who finish in a group get the same time, which is usually what happens to riders who are crossing the finish line close together so those time prizes are important to those first 3. Did I mention that Jill and I love Fabian Cancellara?

Here's the math problem. If Dennis doesn't come in 1st or 2nd AND Cancellara can finish as high as 3rd on the stage, then Cancellara will be in Yellow by jumping over him in time. I did mention that Jill and I love Fabian Cancellara. At the start of the race I had already figured out this. I would think riders and associated team members of those close to the top would also know that.

The whole stage was pretty uneventful except for the rain and a bunch of small crashes.

There are 4 cyclists in the front in the last 100 meters with a chance to win the stage. Mark Cavendish (who everyone is expecting to win), André Greipel, Peter Sagan, and Fabian Cancellara. Up with me so far?

In the final meters Greipel is in charge. Sagan and Cancellara are in good position. Cavendish looks over at the group and calculates (if you can call this a calculation) that he cannot possibly win and pretty much gives up for the last 20 meters or so.

Greipel finishes 1st (minus 10 seconds), Sagan finishes 2nd (minus 6 seconds), Cancellara finishes 3rd (minus 4 seconds), and Cavendish finishes 4th. Here is the photo finish.

Greipel in red wins with Sagan 2nd. But look at Cavendish at the top. The other three riders are lunging for the finish line. Cavendish is practically coasting. Cancellara comes in 4th by a foot which he might have done anyway, even if Cavendish had been going hard. But...

Cavendish, most definitely, wasn't going hard.

So, Fabian Cancellara moves in front of Tony Martin by 3 seconds based on his 4-second time bonus for coming in 3rd and he gets the Yellow Jersey instead of Tony Martin. And it wouldn't be surprising if he holds onto it for the next week or so.

Now here's the rub that I bet kind of disturbed the team dinner that evening.

Tony Martin and Mark Cavendish are on the same team.

The Tour commentators on NBCSports jumped right on the issue. In an on-camera interview after the stage Cavendish kind of shrugged it off. An interview with Martin had a completely different tone to it. You thought he might hit the person asking the questions or simply break into tears. When you cycle professionally, wearing the Yellow Jersey is a really, really big deal. And it seemed clear that Martin was pissed that it wasn't going to be him.

It is fun trying to figure out how to illustrate a complicated story with just type to work with. This was definitely one of those days. Turned out to be a good day to work with graphic designers, Laura & Kati, who could contribute in such wonderful ways. They were involved in all of the handrolling with Jill.

So, Fabian Cancellara is wearing the Yellow Jersey for the 29th time in his career. Oh, yeah.

The poster put Cavendish in grey (negative) with the others in bright colors. Yellow for the Yellow Jersey for Cancellara, Green for Greipel, and red for Sagan.

Again we are trying to use a circular element, in this instance to connect the "math" statement to Martin. I love how the arrow comes out of the "Do the Math!" statement. The circular arrows worked out quite nicely also.

We thought running the names off the top of the page was unusual. We like trying to do things differently. We've cut off the ends of a name before, but never the front.

Printing details

Signatures : Ray Nichols, Jill Cypher, Tray Nichols, Laura Jacoby, and Kati Sowiak

Size : 14.5" x 22.5"

Stock : Somerset Textured White 300 gsm

Main typography : wood - Velo Black 12 line (House Industries) and Rubens; metal - Euro Bold Condensed

Production notes : handset wood & metal type. The stage details and signature block were preprinted using Boxcar photopolymer plates.

Press : Vandercook Universal III

Images from Stage

Profile of today's stage

Photos are typically in chronological order.

Above: Signing the 45 sheets for the main edition for today.

Above: Setting up the alternating M-A-R-T-I-N and arrows running across the bottom.

Above: Ray explaining a strategy for packing the arrows and type at the bottom to pick up a lot of the texture of the Somerset Textured stock in order to give the feel of water. Much of todays course was right along the North Sea.

Above: Showing the important element to registering the paper. Typically when we have multiple collaborators we have one person feed the paper and another one taking the paper off the press. Helps keep everyone busy and also helps everyone keep a good focus.

Above: A close-up of the lockup of Martin's name across the bottom interspersed between the arrows which we were using to try and indicate waves in the North Sea.

Above: Composing the names to start getting an idea of how long they were and how much of them we could cut off to try and show that Cavendish was 4th.

Above: The lockup of the Cavendish / Cancellara run.

Above: Jill handrolling the second, darker grey over the Cavendish / arrows element. Laura was doing the lighter grey and Kati was doing the Yellow Jersey / Fabian Cancellara. We love Fabian Cancellara and while we were watching Stage 3 this morning he announced that he thought this was his last Tour de France.