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          Tour de Lead Graffiti 2015
S T A G E   5 :
          Arras > Amiens M├ętropole | 189 km

the project | preliminary | clamshell | title page | descriptions | colophon | postcards | composite

Stage 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Rest | 10 | 11 | 12 | 13 | 14 | 15 | 16 | Rest | 17 | 18 | 19 | 20 | 21

2011 edition | 2012 edition | 2013 edition | 2014 edition

2011 - 2015 posters grouped by topic

Available as an individual print
or in our clamshell box edition

In 4 words :
  "The washing machine effect"

. . .

Start time today : 5:17am

Completed : 10:32pm

Time today : 17 hours : 15 minutes

Time to date : 87 hours : 3 minutes

Runs today: 3 - 2 handrolled (Greipel in green and the right side of the circular element in blue; left side of circular element in blue), quote and team name in orange

Runs to date : 20

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The day's story

Hmmm. Impact of the endurance letterpress may be taking over. Slept an extra two hours last night and I RARELY ever do that. That tears into my pre-race schedule for sure.

Today's race was uneventful except for strange, out-of-nowhere crashes. The sprint finish had all of the right people in it, and for the second time "The Gorilla" was unbeatable. Cavendish had his leadout guy (Renshaw) in the right place, but Greipel was not to be denied. Greipel is the only person in the field to have won a stage in each of the last five Tours. When he is standing on the podium at the end to receive his rewards and kisses, he is massive from his ankles up through his neck. He is clearly a sprinting machine.

The poster idea comes from one sentence from an interview in the commentator's box after the race. Kind of strangely (given that they almost never do it) they interviewed Jacques van Rensburg from the first African team, MTN-Qhubeka. It was his first Tour appearance and he was 53rd in the stage.

Commentator Bob Roll ask what it was like being in the peloton. Van Rensburg said "It's like a washing machine." That description rolled around in our heads for a moment and then it was clear that it is exactly a washing machine. The peloton is a mass of riders. It is almost impossible to navigate yourself from the back to the front through the middle. It is packed. You could do it but it would take a long time.

So, the easier way is to move up from the sides where there is more room to maneuver. You get to the outside, pick up the pace a bit and move to the front. Then someone else will do the same thing, over and over. The people in the middle fall backwards as a kind of natural gravity. For a team to stay in the front they have to maintain an aggressive attitude to keep from getting pushed backwards.

We often say to the collaborators who sit with us watching the race, that an idea can come from anywhere. This poster is a good example.

With our trying to do at least one part of a circular element, the washing machine effect worked perfectly as a circle. The flow of riders is made from the arrows we had made to use with this year's posters. We had two thicknesses made. We used the thicker one for the outside where the rider is being more aggressive ridding forward and thinner ones on the riders drifting toward the back.

The lockup was done using an ordinary wooden embroidery hoop we bought at A.C. Moore when we were first starting to think about doing the circular element. You can see a photo of that lockup below.

Printing details

Signatures : Ray Nichols, Jill Cypher, Tray Nichols, Don Starr, and Mel Parada

Size : 14.5" x 22.5"

Stock : Somerset Textured White 300 gsm

Main typography : wood - Velo Black 12 line (House Industries) and ?; metal - Thinline and Euro

Production notes : handset wood & metal type. The stage details and signature block were preprinted using Boxcar photopolymer plates.

Press : Vandercook Universal III

Images from Stage

Profile of today's stage

Above: Stage 6 desserts at the Glass Kitchen.

Above: Stage 5 desserts at the Glass Kitchen

Above: Another view of the lockup that is a bit cleaner.

Above: The lockup for the second run of the washing machine.

Above: A view of the chaos that is going on during some of these runs. Don is inking the 1st of 2 colors onto half of the washing machine graphic. Mel in the foreground is reinking his roller to add the 2nd color over Don's. Jill is waiting for Don to get out of the way to start "Greipel" and "peloton."

Above: Tray holding the composite after 20 runs.

Above: The lockup for the quote. I'm not sure why it worked out like this but we have 6 quoins in the lockup. Having those 3 pieces of type all at different diagonal angles created a bit of a nightmare.

Above: The stack of embroidery rings we bought in preparation to add a possibility as to how to set type in a circle. We didn't do type, but we did a lot of arrows in a circle.