Tour de Lead Graffiti 2015
S T A G E 1 3 :
Muret > Rodez | 200 km
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2011 - 2015 posters grouped by topic
In words :
"The peloton is an
. . .
Start time today : 5:20am
Completed : 10:48pm
Time today : 17 hours : 28 minutes
Time to date : 230 hours : 58 minutes
Runs today: 4 - red 96°; handrolled Van Avermaet & PLTN; grey BREKWY, arrows, right angle text, team name; green SaganGreipelSagan
Runs to date : 55
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The day's story
Heartbreaking. That is the only way to say it.
A breakaway of 4 cyclists from the gun included Alexandre Geniez (FDJ), Thomas De Gendt (Lotto-Soudal), Cyril Gautier (Europcar) and Wilco Kelderman (LottoNL-Jumbo). They are eventually Joined by 2 more. With 80k left of the 200k stage they have a lead of almost 5 minutes. Geniez lives in La Primaube, located ten kilometers from today's finishing line.
The heat was close to 40° Celsius (European measuring, but we decided to show it in Fahrenheit).
At the start of the day Peter Sagan was in the Green Jersey (sprinter's jersey) by 2 points. At the Intermediate Sprint André Greipel, who is fighting it out with Sagan, captured 7th place for 9 points and Sagan was 10th for 6 points. The breakaway captured the first 6 places. Anyway, this put Greipel back on top by 1 point. It has been jumping back and forth most of the Tour.
Péraud was involved in a nasty, single bike crash which left him bloodied and hurt. He got back on his bike and headed toward the finish. Another example of how these guys never give up. Also another example of French bad luck on this 13th stage.
An aside: After Péraud had gotten his medical help he was in a long race to catch back up to the group. While doing this he was drafting behind some cars along the way. We were talking about it and wondering how lenient the Tour Law would be on that. Turns out Péraud was fined a couple hundred dollars and docked some time. Another aside is that with all of the blood and scraps Péraud received he only had 1 stitch. Today (I'm writing this the day after the stage) they said it took him 30 minutes to get into his riding clothes when it would normally take you 2 or 3 minutes. His arms are highly bandaged.
Somewhere around 60km with the breakaway at 3:20 and with the finish line starting to get on everyone's mind peloton picks up things a notch. The normal strategy is to catch them around 10k from the finish. Today wasn't quite the normal strategy.
At about 40km the peloton was starting to panic that they might not catch the leaders.
By 25km to go the time was down to 1:45. At 15km it is 1:20. The announcers are bounding back and forth as to whether the breakaway will make it or not. At 13km the lead group is down to 3 which we represent in the poster with the three arrows pointing up through "PELOTON." We like messing around with vowels.
By 3km the peloton is within 20 seconds and finally catch the leader with a mere 200m to go. A big discussion off through the afternoon is I wonder how many times these guys replay how they could get an extra 200m out of their legs.
Even with that close victory the peloton is like a swarm of bees. The three that lead for so long ended up coming in 20th, 28th and 29th place just that fast. We were screaming for them.
On Stage 15 in 2014, Jack Bauer had a similar experience. Check out the poster,
Greg van Avermaet pulled away for the stage win, just ahead of Peter Sagan. Chris Froome was 6th telling you he isn't giving any time away to anyone.
On the poster we called out Greg Avermaet for the win with some red & black handrolling in BMC's colors.
The peloton was handrolled in grey & black with a touch of red.
We love playing with the typography and the consonant-vowel repetition in "peloton" is always noticeable to us. We've used the arrows for As as they are the same shape. But with "breakaway" having 3 As and "peloton" having 3 vowels, it seemed like the best way we could come up with for showing the peloton swallowing up the 3 leaders with 200m to go.
We are always excited by the jersey competitions and decided to call out the Sagan in green at the start, Greipel the virtual leader after the intermediate sprint, and then Sagan again at the end. They seem to be circling each other, which along with the degree for the temperature gave us our circular elements for the poster, even if we stretched things a bit.
Signatures : Ray Nichols, Jill Cypher, Tray Nichols, Glenn Stevens
Size : 14.5" x 22.5"
Stock : Somerset Textured White 300 gsm
Main typography : wood - Velo Black 12 line (House Industries) and ?; metal -
Production notes : handset wood & metal type. The stage details and signature block were preprinted using Boxcar photopolymer plates.
Press : Vandercook Universal III
Images from Stage
Profile of today's stage
Above: Stage 13 desserts at the glass Kitchen (3 chocolate cream pies and chocolate icecream with whipped cream)
Above: Jill explaining something to Glenn, our collaborator for the day, which seems to have him kind of tensed up.
Above: Glenn and Ray working out the math on that peloton / arrows / breakaway thing.
Above: The lockup for "peloton" ready to print.
Above: Glenn is handrolling Avermaet while Jill is re-inking her roller and Tray is setting up for the next sheet to be printed.
Above: Shows the lockup on the arrows (representing cyclists) who are being swallowed up by the PLTN. Maybe we'll just start leaving out all the vowels.
Above: Glenn had to leave after the first two runs, so we finished things up. This shows Tray and Ray finishing the poster with the SAGANGREIPELSAGAN type treatment.