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News 2015


          Tour de Lead Graffiti 2015
S T A G E   1 : individual time trial
          Utrecht > Utrecht / 14 km

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Stage 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Rest | 10 | 11 | 12 | 13 | 14 | 15 | 16 | Rest | 17 | 18 | 19 | 20 | 21

2011 edition | 2012 edition | 2013 edition | 2014 edition

2011 - 2015 posters grouped by topic

Available as an individual print
or in our clamshell box edition

In 6 words :
  "Some days are
  better than others"

. . .

Start time today : 4:45am (couldn't sleep)

Completed : 10:13pm

Time today : 17 hours : 28 minutes

Time to date : 17 hours : 28 minutes

Runs today: 4 - handrolled rectangles in 4 colors, quarter circle of arrows (gold), name & speed (red), team name (sea blue)

Runs to date : 4

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The day's story

Ah, to dream for amazing things and have them rain down on you like flower petals.

Todays's stage was an opening day individual time trial of 14 kilometers. NBCSports pre-stage discussion estimated that the day's best time would be about 15:30 for the stage. Rohan Dennis, BMC Racing Team, was just a name in the early departures. The last people to head out of the starting gate are always the main contenders and cyclists with high placements in the previous couple of Tours. I'm not positive about this, but I suspect Dennis was about #60 of the 198 riders today.

A good solid time had been put down fairly early that gave everyone something to shoot at. Then came Dennis.

I'll double check this, but we aren't sure he has ever won any other stages in the Tour de France. So, we rhonored his achievement by replacing the "I" in his name with a "1."

Dennis put in the only ride to break the 15 minute mark with a 14:56. In the process he set a new record for the FASTEST STAGE EVER in the Tour de France, clocking in at 55.446kmh (34.45mph). If you've ever ridden a bike and tried to see how fast you could go on absolutely flat ground, 34mph is probably not possible. Try averaging it with curves in the road, hundreds of thousands of screaming spectators, barriers, roundabouts and speed bumps.

Then he had to sit and watch as another 130 tried to best his time. Simply amazing and there was our story.

Our plan this year is to to attempt to incorporate a circular element in each poster. So giving that a go we tried to represent a speedometer. We had some extra metallic gold ink from a job we printed two days earlier which we had saved to use somewhere on this poster. We also had a chance to use those arrows which we had specially made for this year's Tour.

By winning the first stage, Dennis is also the leader of the General Classification of the Tour de France, which means he gets the coveted Yellow Jersey. He'll be wearing that on Stage 2. He is also the leader in the points for the Green Jersey (sprinters). He is also 25 years old so he also gets the White Jersey for the leading rider under the age of 26. The color bars along the left side are symbolic of this rather amazing day this young cyclist had. We threw in a black/red bar representing the color of the BMC Racing Team jersey he was wearing today.

Yep, there are definitely good days. At the end his wife gave him a hug and for a while it seemed like the race organizers were going to have to intervene to make her let go. We suspect there will be champagne in the BMC team bus tonite.

Just for the record, we always put the name of the cyclist who wins the stage and also the name of their team.

Printing details

Signatures : Ray Nichols, Jill Cypher, Tray Nichols, and Rebecca Johnson Melvin ( 2011, 2012, 2012, 2013, 2014)

Size : 14.5" x 22.5"

Stock : Somerset Textured White 300 gsm

Main typography : wood - Velo Black 12 line (House Industries) and Rubens; metal - Euro

Production notes : handset wood & metal type. The stage details and signature block were preprinted using Boxcar photopolymer plates.

Press : Vandercook Universal III

Images from Stage

Above: Profile of today's stage which is about as flat as they get. There will be some serious profiles later on.

Above: the lockup of the arrows for the speedometer element.

Above: A close-up of the lockup. Those rings are embroidery hoops we bought at A.C. Moore. We were thinking about adding the rule to the posters that there had to be some kind of circular element and we were always on the lookout for round things that might help. We saw these so we bought one of every size. This the first time we tried them and they worked great. We'll see if we can keep the circle thing up as we move through the stages.

The leading connecting the two rings is 6 point x 10 pica. The leading that runs around the outside is 6 point x 11 picas. The math worked out quite well on keep the arrows radiating from the center point.The two points on each arrow also helped keep them pointing straight.

Above: The lockup for Dennis and his average speed. We actually made 2 adjustments to this after this photo was taken. We reverted to the Velo "1" because the Rubens just didn't read. We also added "kmh" to the speed.

Above: We try to keep everyone busy so Rebecca was taking the prints off the Vandercook Universal III while Ray was printing. We had the automatic press on run and were pretty much flying at this point doing the last run of the night (that blue line of text coming out of one of the Ns in Dennis' name which says "BMC Racing Team"